TomTom has just announced it is branching out into a new category: action cameras.
GoPro might be top dog in this domain right now but TomTom reckons it can deliver a unique experience. The aim was to create a device that makes the journey of shooting, editing and publishing much more straightforward.
The result is the Bandit, a camera that will use its motion detectors and GPS to smartly detect and record exciting moments. It will even detect your heart rate (when paired with the TomTom Runner) and start capturing if it senses a spike in activity.
"We are not entering this category to be one of many," said TomTom's Peter-Frans Pauwels. "We can deliver a different user experience."
It's also the first camera to come with its a built-in media server, which means you won't need to download the footage you can edit it.
Developing...
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