DPReview: Interview: Hasselblad to re-visit core values and aim for a wider market, says CEO Perry Oosting

At Photokina 2012, it felt as though Hasselblad was having a very public identity crisis. The company's foray into new product categories, via a relationship with Sony and an Italian design house, was not universally well received. We spoke with Hasselblad's new CEO, Perry Oosting, who assures us that the company will concentrate on re-connecting with the core values of the brand. Read more

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