DPReview: Sony introduces Cyber-shot DSC-HX80 30x travel zoom

Sony is unveiling its third in a series of 30x zoom compacts, the Cyber-shot DSC-HX80. It offers a built-in pop-up EVF like the HX90, and uses an 18.2MP Exmor R CMOS sensor with Bionz X processor capable of 1080p HD video. Its zoom lens covers an equivalent 24-720mm range and is equipped with Optical SteadyShot stabilization. Size-wise, it's just a tad bit smaller than the RX100 series, making it shirt pocketable. Wi-Fi and NFC are included, and the 921k-dot 3" LCD flips upward for easier self portraits.

The Sony Cyber-shot DSC-HX80 will ship in April for $350.

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Press release:

Sony Announces New HX80 Compact Camera with 30x Zoom and Electronic Viewfinder 

New Model is World’s Smallest Camera with 30x Optical Zoom Lens1

SAN DIEGO, Mar. 7, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced the newest addition to their compact zoom camera lineup, the DSC-HX80 model.

The new camera features a variety of advanced imaging capabilities including 30x optical zoom, a high-resolution 18.2 MP2 Exmor R CMOS Sensor and a retractable OLED Tru-Finder in a class-leading compact body.  Along with the DSC-HX90V model, the HX80 camera becomes the only compact high-zoom camera with a retractable electronic viewfinder, making it an extremely appealing and flexible solution for travel and family photography and video shooting. 

The HX80 also features a high-resolution, 921k dot LCD screen that tilts a full 180 degrees for comfortable arms-length portraits or “selfies” and is Wi-Fi / NFC compatible.  

Key features for the new model are included below: 

Compact Hi-Zoom HX80 Camera w/ Built-in Retractable EVF
Available in April for about $350 

• Premium 30x ZEISS Vario-Sonnar T* optical zoom lens with 60x “Clear Image” digital zoom capability
• Built-in pop-up OLED Tru-Finder EVF w/ high contrast and vivid colors
• 18.2 MP Exmor R CMOS sensor and BIONZ X processor ensure the finest capture details for still images and Full HD videos in all lighting conditions
• Optical SteadyShot with 5-axis image stabilization minimizes effects of camera shake
• 921k dot, 3.0 type LCD screen that tilts a full 180 degrees 
• Full HD movie shooting capabilities including high-speed XAVC S format at 50 Mbps 
• Built-in 'pop up' flash for low-light shooting support
• Compatible with Wi-Fi / NFC for seamless wireless transfer of content and with select Sony PlayMemories™ Camera apps 

1 Among compact digital cameras with a built-in viewfinder and 30x or greater optical zoom lens, as of April 13, 2015

2 Effective Megapixels

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