DPReview: Leica expands 'a la carte' program to allow customers to customize the M Monochrom

The Leica M Monochrom (Typ 246) shown in cement leather and silver chrome

Leica has announced that its M Monochrom (Typ 246) will now become part of the company’s 'a la carte' program, where photographers can choose a range of custom options to personalize their camera. The M Monochrom has only been available in a discrete black chrome finish until now, with black leather and no traditional Leica red dot in case it attracted unwanted attention. Now that the camera is in the a la carte program a polished silver chrome version will be available as well as black laquer, and the leather finish can be chosen from 10 different colours including shades of red, blue, green and brown.

The service also allows users to decide if they want the image field selector lever that previews the effects of different focal lengths (it costs more to have it removed), to choose between Gorilla and sapphire glass on the LCD, and a choice of color for the strap to match or complement the color of the body. Users can also request no engraving on the camera’s top plate, or indeed request their own lettering or signature for the top plate and/or the camera’s rear.

The customization can add over £1000 to the cost of the body on top of a charge of £840 for the service. Leica has created a simulator so that users can choose their options online, and Leica stores will also offer the service. For more information visit the Leica Camera website.

Press release:

Made to measure: Leica M Monochrom à la carte

Leica à la carte programme extended with the addition of the Leica M Monochrom, with silver chrome finish available for the first time

Leica Camera has today announced that its successful Leica M à la carte camera personalisation programme has been expanded with the addition of the Leica M Monochrom, bringing the entire portfolio of bespoke options to this special digital rangefinder model.

The Leica M Monochrom, which incorporates a unique black and white sensor, can now be ordered with a multitude of tailored features, including a choice of classic black chrome or black paint body. Furthermore, for the first time and exclusively via the à la carte programme, customers can also select the camera body in a stunning silver chrome finish.

Among the custom options are a top plate with – or without – the iconic Leica ‘red dot’ logo on the front, and an extensive collection of leather trims, from classic black to subtle shades to rich, eye-catching colours such as khaki, red or deep blue.

For the ultimate personal touch, the Leica M Monochrom à la carte can be delivered with fine engraving on the top surface and rear of the top plate. Meticulously hand-crafted in Germany, each camera can be transformed into a personal ‘object of desire’ – a unique and unmistakeable example of precision and quality – with the application of its owner’s signature, custom text or special markings.

An array of high quality camera carrying straps completes the Leica M à la carte portfolio, in colours and materials to match those chosen for the camera’s leather trim.

Allowing the simulation of all possible variations, and selection of the final combination chosen by the customer, an online configurator is available now on the Leica website at uk.leica-camera.com. Orders for the personalised Leica M Monochrom à la carte camera can be placed via official Leica Stores and Boutiques, where customers are able to view a variety of samples, illustrating the full range of options offered by the programme.

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