Imaging recource: Pentax K-1 II Review: A minor—but worthwhile—update to an already-great camera

Psychologists and retail experts alike will tell you about a phenomenon known as "extremeness aversion". In a nutshell, if consumers are offered a choice of three outwardly-similar products, they'll tend to opt for the middle-priced of the three. The lower and higher-priced offerings will sell in smaller quantities, because we see them as "budget" and "luxury" options. The best value, we assume, is in the middle offering. Yet sometimes, it's actually so -- and one example can be found in the interchangeable-lens camera...
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