Imaging recource: OM Digital Solutions announces new “OM SYSTEM” brand, replacing Olympus name for its photo products

OM Digital Solutions, the corporation spun out of Olympus Corporation's Imaging Business, has announced an all-new branding initiative, dubbed "OM SYSTEM," replacing the historic "Olympus" name used for their digital cameras, lenses, audio products and other consumer imaging services. If you recall, back at the beginning of 2021, Olympus Corporation completed the transfer process of its Imaging Business division over to Japan Industrial Partners Inc. (JIP), a move which was first announced back in June 2020. A separate company...
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