Imaging recource: Leica Camera AG and Panasonic sign a strategic comprehensive collaboration agreement and launch L2 Technology

Leica Camera AG and Panasonic have signed a comprehensive strategic collaboration agreement to develop L² Technology (L squared Technology), which symbolically fuses the two "L" of Leica and LUMIX. All marketing activities going forward will incorporate the new branding. Panasonic and Leica have a long history of cooperation. The companies have worked together since August 2000 when the two signed a cooperation agreement for lenses of digital, audio-visual equipment. The next year, the agreement expanded to include the digital...
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