Imaging recource: It appears Hasselblad isn’t finished with Sony rebrands, meet the Hasselblad Lusso

Hasselblad receives plenty of criticism for its luxury Sony rebrands. But it appears the Swedish camera manufacturer is unfazed by the peanut gallery. This week, photos of a new luxury camera, the Hasselblad Lusso, have been released. From a quick look at the specs, it’s safe to say this is very likely a Hasselblad rebrand of Sony’s a7R, whose successor was announced late last week. Hasselblad’s China website has already put up a microsite for the camera. On it, Hasseblad teases a single image of the Lusso with a7R specs and mention that the wood-adorned...
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